Under the watchful eye of developer Tony Goldman, the Wynwood Walls transformed a once-undesirable neighborhood into a vibrant home for internationally acclaimed street art. But for his baby to develop as the late visionary intended, it will fall on his daughter, Jessica Goldman Srebnick, to nurture the area into adulthood.
“I feel like Wynwood is in its toddler stage,” says Goldman Srebnick, the CEO of Goldman Properties. “We’re walking, we’re talking, but we still have a lot of growth ahead of us.”
Here, the art isn’t just pretty; it’s also good for business. “I look at the Wynwood Building as an interesting example,” Goldman Srebnick says of the structure that’s now home to tenants like Del Toro Shoes and the hair salon Junior & Hatter. “It was a 40,000-square-foot industrial building that was getting $6 a square foot in rent. We painted it these incredible black and white stripes—we didn’t change the structure of the building at all—and then all of a sudden, creative people wanted to work there and creative retailers wanted to be there.”