Wyatt Koch has no problem standing out from a crowd.
And the Palm Beacher often does just that, thanks, in part, to his colorful wardrobe.
When his industrialist father,Bill Koch, spoke at The Breakers during a Palm Beach Chamber of Commerce Breakfast, his son attended in an eye-catching plaid blazer with a bright blue tie and pocket square — an oasis of color amid the dark-suited bankers munching their scrambled eggs in the Venetian Ballroom.
Wyatt Koch has lately put his keen fashion sense to good use, debuting an apparel line for men, Wyatt Ingraham LLC, which cleverly makes use of his middle name.
His first collection includes American-made, all-cotton shirts that are anything but fussy. Among their whimsical patterns are eight balls, fishhooks, dishes of ice cream, cannoli — and even moneybags.
The shirts are priced at $150, with 10 percent of the profits going to charity, he says. The collection is available at WyattIngraham.com.
Raised in Connecticut, Koch, 29, moved in 2006 to Palm Beach, which is also the home of his father and mother, Joan Granlund; his parents are divorced.
We asked the emerging designer to name five items every fashion-conscious man needs to survive a Palm Beach season in style.
A fun silk pocket square: “Because pocket squares say a lot about a person’s personality.”
The confidence to occasionally not wear socks and enjoy it:“Go ahead — you might just like it!”
A classic striped rowing blazer: “Blazers are the centerpiece of any man’s wardrobe, but a classic striped rowing blazer makes an especially enchanting and authoritative fashion statement.”
A pair of Del Toro loafers: “Matthew Chevellard is a personal friend of mine, and he has done an amazing job with his company.”
A Wyatt Ingraham dress shirt: “Dare to dress and feel like a bold renaissance man.”